CLEOFE SANDOVAL
CHIEF GROWTH AND OPERATIONS OFFICER
Cleofe Sandoval is the Chief Growth and Operations Officer at Shur Sales And Marketing, where she drives revenue growth through disciplined operations and strong sales execution across the Western United States. Known as a force multiplier and protector of the hive, she focuses on building systems, structure, and accountability that allow teams to perform at their best.
She oversees growth strategy, sales operations, customer experience, and the systems that support independent sales teams in the field. With 15 years leading complex high-pressure operations, Cleofe is widely recognized for turning strategy into measurable results for manufacturers, reps, and customers.
Outside of work, Cleofe is a writer and golfer, most proud of her legacy, her children, grandchildren, and a life built on strength, resilience, and love beyond the boardroom.